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available in all of the styles in this family:
Designers: Bruce Rotherham
Design date: 2014
Publisher: IHOF
Wedge’ is the outcome of a search for the essence of a formal alphabet for text — for 26 letters of the simplest form consistent with ease of reading..
Noted New Zealand architect Bruce Rotherham (1926–2004) was inspired by Herbert Bayer’s ‘universal alphabet’ created at the Bauhaus in 1927. While he admired Bayer’s pure geometry, Rotherham felt it was ‘virtually unreadable’. The Bauhaus-inspired inclination for architectural publications to use sans serif faces provoked Rotherham to consider how a readable Roman book face might be approached using some of Bayer’s same principles of simplification, but also retracing the evolution and use of the Roman form in an analytic manner.
The Wedge alphabet was started in 1947 when Rotherham was an architecture student at the University of Auckland. It was worked on and refined over several decades but never commercially released, until now. Over sixty years after it was first conceived, Wedge is available from P22.
