70% off until Jul 26
available in all of the styles in this family:
Frank H. Atkinson’s book Atkinson Sign Painting was published in 1909. For decades, this book served as the manual for sign painters – a handbook for hand lettering. Atkinson’s book described techniques, layouts and several sample alphabets. Modernized Ideal Classic was inspired by one of these demonstration alphabets. Although Classic has its beginnings in art deco, it is very comfortable in any period or style of design. It is most appropriate in headline and display text, poster copy and signs. We’ve included some nice stylistic alternates and an interesting array of ligatures.