F37 Bergman (HOT font)

F37 Bergman is a revival of Hans Möhring’s Florida typeface. The Swedish director Ingmar Bergman consistently used Florida in his films — always presented in stark black and white. This inspired us to digitalise the font whilst creating a matching lower-case with 4 new weights. We loved Möhring’s juxtaposition of the tapered stems and the geometric thick and thin lines, making it perfect for luxurious branding and editorial work. We’ve also injected a bit of modernity into the design by creating numerous ‘Herb Lubalin’ style ligatures, as well as stylistic diacritics.

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